Butterfly Swaddle - Multi-Stage Sleep System (Ivory)
4.89 / 5.0
(38) 38 total reviews
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Product Information ⌄
The Multi-Stage Swaddle System
Our Butterfly Swaddle is thoughtfully designed to support your baby’s sleep through multiple stages—from newborn to the swaddle transition. Engineered to hold baby’s hands gently while they sleep, then adapt as they grow and develop new skills.
Why Parents Love The Butterfly Swaddle:
- Multi-stage design – Transitions from arms-in to one-arm-out to arms-free at your baby’s individual pace
- Supports the Moro reflex – Gentle hand-holding keeps startle reflex from waking baby
- Includes stage guide – Clear instructions for safe use from 0–12 weeks (max 16 weeks)
- AAP guidelines compliant – Designed for safe swaddling; discontinue once baby shows signs of rolling from back to stomach
- Premium bamboo-cotton blend – Temperature-regulating, breathable, buttery-soft on sensitive skin
- Easy diaper changes – Bottom access without full unwrapping
- Registry essential – Practical support for better sleep during those early months
Stages ⌄
The Three Stages:
Stage 1 - Full Swaddle: Arms secured in hand pockets for maximum comfort and longer sleep stretches.
Stage 2 - Transitional: One or both arms out while maintaining torso security as baby develops.
Stage 3 - Arms Free: Gentle compression around torso only, preparing for independent sleep.
Transition timing depends on your individual baby’s development. Always follow AAP guidelines and discontinue swaddling when baby shows signs of rolling.
Size Guide ⌄
- Preemie (4–7 lbs): Perfect for tiny newborns and preemies
- Small (7–12 lbs): Most-used size for young babies
- Medium/Large (12–17 lbs): For babies in the transition stage
Materials & Care ⌄
Materials: Premium bamboo-cotton blend (soft, breathable, temperature-regulating).
Care: Machine wash cold with like colors. Tumble dry low or line dry. Do not bleach, dry clean, or iron.
A practical investment in better sleep for those precious early months. The registry item parents will use daily.
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“I purchased this for my newborn and LOVE it. The silent velcro is genius and the webbed arms are too! The options this swaddle has is like nothing else on the market. After four babies, I FINALLY found the unicorn of swaddles. It's so soft too!”
— Kari
A healthy and restful sleep
All healthy new babies are born with a startle reflex. Without the snug embrace of the womb they have a very difficult time staying asleep without being held. With the right swaddle/sleep training system and following developmentally appropriate guidelines, babies can be conditioned to have healthy, restful sleep.
How to Use the Swaddle
Patented Support for Every Stage
All Butterfly Swaddles are designed with patented multi-stage technology to support your baby through the early weeks and the swaddle transition. They gently help manage the startle reflex while giving parents flexible options for a snug or more relaxed fit, all designed to support better sleep.
Our stars
I’ve been using the Butterfly Swaddle for quite some time, and I can honestly say it’s one of my favorite baby products. The quality is outstanding, and the silent Velcro makes nighttime changes so much easier, no startling noises to wake your baby. I loved it so much that I started gifting it to my clients (I am a Doula/ Sleep Consultant), knowing how much it can help new parents. I also used both the swaddle and sleep sack with my own daughter, and the comfort, design, and gentle pressure make a noticeable difference in helping babies feel secure and sleep better. It’s truly a great product, and I highly recommend it to any family looking for a safe and effective swaddle solution.
My daughter/SIL have tried several swaddles for my new granddaughter and the Butterfly Swaddle is THE best! We originally purchased a small, pink one in a retail store while on vacation and quickly realized we needed more ASAP! Luckily, we were able to search and quickly find The Butterfly Swaddle website and order two more. Some were too tight, some were too bulky. . .these are JUST RIGHT! AND, they wash up nicely!
The material is buttery soft. Never see such quiet velcro like this before. I have bought so many swaddles from dreamland, halo, sleepea, keababies… this one is the only one doesn’t wake up my baby at 2am in the morning. There are many ways to use it too which makes it unique compared to other ones. Wish I have bought it sooner instead wasting so much money on those.
This swaddle changed our newborn sleep experience! The first night we put our almost 2 month old in this swaddle she finally slept for 7+ hours (prev 3-4 stretches). The arms can be a bit hard to get into the sleeves but with a night or two of practice, it became easier. Will only be using this swaddle with future kiddos!
Its beautiful and feels so soft but the product has changed. I have 2 other butterlfy swaddles and unfortunately this one is completely different. The wings have been changed so they are much stretchier and he can move his arms up and out of the band so he keeps waking himself up
- 5 stars: 36 (95%)
- 4 stars: 1 (3%)
- 3 stars: 0 (0%)
- 2 stars: 1 (3%)
- 1 star: 0 (0%)
This patented silent Velcro is genius and the butterfly wings help with the startle reflex!
We love the butterfly swaddle! This swaddle is the best for babies who startled easily. Fabric is buttery soft and hugs baby to sleep. The best part is the no Velcro so baby will never get startled when unswaddled. Wish we had it for our first born. Parent and baby both get great sleep.
Hopefully bigger sizes come soon.
This swaddle changed our newborn sleep experience! The first night we put our almost 2 month old in this swaddle she finally slept for 7+ hours (prev 3-4 stretches). The arms can be a bit hard to get into the sleeves but with a night or two of practice, it became easier. Will only be using this swaddle with future kiddos!
Its beautiful and feels so soft but the product has changed. I have 2 other butterlfy swaddles and unfortunately this one is completely different. The wings have been changed so they are much stretchier and he can move his arms up and out of the band so he keeps waking himself up
Love the silent velcro. All materials are perfect for a newborn, soft yet strong
The material is super soft and cozy!
Amazing
Really beautiful and great quality, super soft. Only catch is that for our daughter this won't work as a transitional swaddle - having her arms "out" but not fully being able to bring her hands to her mouth because of the webbing is truly torture for her :)
If the webbing part that keeps the arms down was removable then it would work as a true transition swaddle. We do still use the torso wrap with other sleep sacks though!
The perfect gift for all my mommy friends!!! I love giving gifts that are equally cute AND useful. This swaddle is always a hit. Love that it is so easy to use even for the daddies and helps baby transition out of the swaddle too so it’s really like 3+ swaddles in one. The fabric is so soft and buttery, it’s to die for and huge plus that it’s organic and the Velcro system is SOFT and SILENT - truly mind blowing feature that is a game changer for sleepy babies that don’t want to be woken by the loud and scratchy stuff.
A perfect baby gift, my cousin is going to love this. It is so well thought through, the included literature on how everything works, is wonderful! Packed with love..thank you!
I love how easy it is to use and how quiet it is!!
High quality and extremely well thought out (including the separate wrap band with silent closure, two way zipper on the swaddle). Great sizing. Love this swaddle so much, we ordered 3 and plan to buy more. Other brands we’ve tried (e.g. Halo, Swaddleme) simply don’t compare!
Great gift for expecting mom
I’ve been using the Butterfly Swaddle for quite some time, and I can honestly say it’s one of my favorite baby products. The quality is outstanding, and the silent Velcro makes nighttime changes so much easier, no startling noises to wake your baby. I loved it so much that I started gifting it to my clients (I am a Doula/ Sleep Consultant), knowing how much it can help new parents. I also used both the swaddle and sleep sack with my own daughter, and the comfort, design, and gentle pressure make a noticeable difference in helping babies feel secure and sleep better. It’s truly a great product, and I highly recommend it to any family looking for a safe and effective swaddle solution.
My daughter/SIL have tried several swaddles for my new granddaughter and the Butterfly Swaddle is THE best! We originally purchased a small, pink one in a retail store while on vacation and quickly realized we needed more ASAP! Luckily, we were able to search and quickly find The Butterfly Swaddle website and order two more. Some were too tight, some were too bulky. . .these are JUST RIGHT! AND, they wash up nicely!
the silent velcro is amazing and has a much stronger hold than I expected!
Adorable, perfect for the baby shower!
Love the versatility of this product. Amazing for new born but also for the transitional stage when their reflex's are still there and waking them at night. The buttterfly swings help them to self soothe and fall back quicker. I also love the noVelcro aspect too ! its quiet and easy to adjust. It's a wonderful product. I see no flaws !
These are the only swaddles I like to use and recommend. I am a trained Newborn Care Specialist and night nanny.
This is a fantastic product. This one is too cute with the giraffe. Highly recommend!
I love this swaddle. I have been working with babies for years and now have my own grand baby. I immediately bought several of these for my daughter. They are perfect for middle of the night feedings as they are completely silent. The Velcro swaddles I used to use were so noisy and would startle the babies from their sleep. The fabric is so soft and cozy. I love the versatility to be able to just use the wrap without the sleep sack too. Genius product! Thank you!
Customer service was generous in helping us replace a newly purchased swaddle. We love the swaddle and would buy it again due to the excellent product and companies kindness.
Excelente material, very soft, the best investment.
Fabric is so soft , design is very flexible, great gift
I’m working with families and newborns. The butterfly are my favorite swaddles to use with newborns. The material it so good. The Velcro it doesn’t make any noice when we are opening the swaddle. It is the perfect one for every one. Thank for creation of the swaddle. I always recommend to my clients a most of them got one.
“I ordered these swaddles to show my clients how easy and safe it can be to swaddle a baby for longer sleep stretches. I’m very impressed with the quality and softness of these swaddles, but what I love most is the quiet Velcro. The beautiful presentation when I received them was also a lovely touch.”
My job as a Newborn Care Specialist that works with newborn babies every night has given me the opportunity to try many things. Once I tried the Butterfly Swaddle I have stopped looking for different swaddling options. The Butterfly Swaddle is so versatile and can be used in so many ways to meet the needs of different babies. The material is so soft and I absolutely love the quiet and soft velcro. Simple to use and there are many videos available to show the options in a visual format. As an added bonus each Butterfly Swaddle comes beautifully packaged. I believe every family that has a newborn baby needs the Butterfly Swaddle!
This swaddle was recommended by our newborn care specialist. I bought one and immediately bought two more. We have the halo and mama cheetah ones as well and use the band with everything. I’m buying this as a shower gift for my pregnant friends! My only wish is that there was a sleeveless version as well.